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What Is an Affiliate Link & How to Promote Brands with Affiliate Links?

What Is an Affiliate Link & How to Promote Brands with Affiliate Links?

Jordan Reynolds

Affiliate marketing has become one of the most popular ways for individuals to earn passive income. It’s an excellent solution for marketers to promote other companies’ products and earn a commission for every successful conversion made through affiliate links. However, what are affiliate links? How to get an affiliate link? And what’s the secret of using affiliate links to make money? That is what we are going to tell you in this article.

What Is an Affiliate Link?

So, what is the affiliate link meaning? An affiliate link is a special URL with a unique ID provided by a brand to marketing partners (also called “affiliates”) to promote their products and services and, as a reward, pay a commission for every conversion.

How to Get an Affiliate Link

Do you want to know how to get affiliate links? Here is a quick explanation: when the affiliate partner (a content creator, marketer, influencer, website owner, blogger, or so) chooses a preferred affiliate program and signs up for it, they get a unique URL to the brand’s product or service. These links also contain a special marketing partner’s ID to enable businesses to track conversions.

How Do Affiliate Links Work?

When a potential customer clicks on an affiliate link, it is attributed to the affiliate ID, which allows the brand to record the source of the traffic. In case of any conversion – free trial subscription, product purchase, service order, or any other lead – the affiliate marketer receives the appropriate compensation from the brand. It’s a symbiotic relationship where success leads to reward, benefiting both sides.

What Is the Best Way to Promote Affiliate Links?

If you are interested in how to use affiliate links so that you, as an affiliate marketer, can benefit from them, the information mentioned below would be helpful for you to read.

  1. Add Affiliate Links to Your Blog Posts. If you have an active blog with significant organic traffic, the best way to promote affiliate links is to include them in your blog posts. This way, you can use your existing readership and search engine optimization strategies to showcase your affiliate products or services effectively.However, one important thing is to publish relevant, fresh, and helpful content that would be interesting for your auditory to read. When using affiliate links, it’s necessary to know how to set up affiliate links and incorporate them naturally within your content so they can provide value to your audience, which, in turn, will increase the potential for successful leads.
  2. Include Affiliate Links in Emails. How to promote affiliate links in emails? To use this approach, the first thing you will have to do is prepare an email list for affiliate marketing. How can you do it? One effective method is to entice them with a valuable lead magnet, such as an ebook or a guide, in exchange for their email addresses. When you have gathered a list of subscribers with their email addresses, you can start creating a series of emails promoting the company’s products and services, including the affiliate links to these products.Alternatively, you can promote the affiliate links by email marketing by sending emails to your audience focused on advertising the links. For example, you can create an email promoting a specific brand’s product or service via affiliate links, meaning you will receive a commission for a conversion generated, if any. Also, you may discreetly include the affiliate link within informative or educational emails when mentioning a specific product, service, or so.
  1. Expand Reach Through Social Media Networks. Statista’s report states that Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok are the most popular social media networks worldwide as of July 2023. You should have a broad audience of potential buyers to promote affiliate links on these social media platforms. The best part is that most social media allow users to place links under their posts (as it’s with Instagram, Facebook, Twitter, to list a few).Directly sharing affiliate offers on social media may yield weak results, as users often dislike overt promotions. Instead, linking to blog posts containing affiliate links is more effective. Also, choose the right platform for your affiliate product. For instance, affiliate links on Instagram or TikTok may not match the target demographic for some products. Direct affiliate links are prohibited on forums like Quora and Reddit and are considered spam. Still, you can guide organic and paid traffic to your affiliate site from these platforms.
  1. Add Affiliate Links to Your Video Descriptions. Did you know you can turn an old blog post into a captivating video? Yes, and what is more, you can add some useful, fresh content to update it and make it more attractive to the audience, increasing their interest in watching it. But what about affiliate links promo? How to make affiliate links using video descriptions? Everything is as simple as 2X2. You create affiliate links under the video description and mention them verbally in your video. You can even check the efficacy of affiliate marketing links and conversions they generate using special affiliate link software like Tune, UpPromote, and AffiliateWP, to list a few.
  1. Use Podcasts and Webinars for Affiliate Links Promotion. Podcasts and webinars serve as great tools in affiliate marketing. They let you directly engage with your target audience. When promoting affiliate links within these mediums, incorporating links in chats/show notes and actively mentioning them during the broadcast is important.For instance, if your podcast centers on fitness, you may include an affiliate link to relevant sports supplements within the podcast notes, and don’t hesitate to discuss them during the show. It is an excellent approach to integrate your affiliate marketing efforts into your content and enhance the potential for engagement and conversions among your listeners.

    Webinars are also an excellent opportunity to promote your affiliate links. Why? Because they allow you to promote affiliate links in the chat or during your presentation. What’s great is that during the live webinar, you can get live clicks and record, save, and share them with more people, increasing the chances for more clicks and conversions accordingly.

  1. Engage in Forums and Online Communities. Engaging with customers on different forums and online communities is a great way to attract traffic to the products or services you are promoting. Reddit and Quora are top-rated platforms that are well-indexed by search engines. It means that they are a powerful tool for driving more traffic to your post, which will drive more visitors to the website whose products you promote.Take into account that some forums restrict promoting affiliate links. Therefore, you must read the forums’ policies before leaving them under your post. If it’s not allowed, you can promote your affiliate website by building trust among readers. Once the trust is built, they will visit your site.

Summary

Navigating the marketing world, especially when considering where to promote affiliate links or what affiliate link programs to choose, might be challenging. Success in this field demands careful consideration of numerous factors. Nevertheless, it holds substantial promise for generating passive income, mainly when cultivating a significant organic audience of potential customers.